Bear & Crown British Pub Brand Identity
Bear and Crown is a British pub located in Sacramento’s historic Old Town Waterfront district. The owners reached out to me for a logo design, requesting a hand drawn illustration that would showcase the relaxed environment of the pub, and a type solution that would reference the influence of British tradition. There are two versions of the logo lockup; one with the year of establishment (general purpose) and one with the city’s name to be used for merchandise.